QR Code Adventure Race
We propose an around the mall adventure race to raise money and awareness for the organization [Insert Charity]. Major mall and property anchors will sponsor the event with an additional focus of bringing lesser known businesses to the forefront of race participation. Although races such as these are happening in nearly every major city across the country this particular themed format provides a template not only for future fundraising endeavors but the creation of a yearly Legacy event which will be sure to enshrine [Insert Community Campus] for generations to come.
The Cause: Autism Speaks Awareness
Autism is a complex developmental disability that typically appears during the first three years of life and affects a person’s ability to communicate and interact with others. Autism is defined by a certain set of behaviors and is a "spectrum disorder" that affects individuals differently and to varying degrees. There is no known single cause of autism, but increased awareness and funding can help families today.
The Race: Timed Clue-Based Adventure Race Around Arrowhead Town Center
Teams of two will use smartphones, brand recognition knowledge, critical thinking skills and a competitive spirit to race around Arrowhead Towne Center The race will lead adventure’s to at least 16 different checkpoints around the mall which will include:
A Video Display
Several “Actor/Participants”
Brand Ambassadors
Property Landmarks
Brand Signs
At each checkpoint the adventurer receives a card with a QR code on it. The racer will then scan the code and be lead to a website, video or image with an embedded clue. The racers will then have to figure out each clue and proceed to the next checkpoint while keeping track of all 16 cards and their time
The Schwag: Mall Gift Cards and Tiered Race Prizes
Every race participants will receive a shirt with sponsors logos on back and Arrowhead Towne Center logo on front, a gift bag with coupons from various sponsors. The goal would be to collect at least $100 of discount coupons from sponsors. An Autism Speaks lapel pin and wristband would also be included.
1st Place wins two pairs of shoes and a GoPro Camera.
2nd Place wins two pairs of shoes.
3rd Place wins $100 bucks in clothing certs.
The Funds: Brand Sponsors & Racer Entry Fee
This event will provide sponsors with an amazing opportunity for branding new technology, health and fun focused products to participants who probably are hungry for the latest new new.
. (To avoid heavy traffic we will stagger race times through out the day.)
The end of the competition brings the competitors out to a staging area where they will be timed on putting their cards to together to form the last QR code puzzle which when put together correctly will make this image:
This final QR code will lead the Team to a personal thank you and congratulatory message from the President of Autism Speaks encouraging continued participation in upcoming Autism based events.
